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Sudden drop in conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Team,

 

I was getting call conversions in every 2  days but now for past 10 days there is no conversion. I did not make any change in past and getting clicks regularly but no conversions. Ads, keywords are fine, budget is also fine. I couldn't find any reason for stopping conversions.

 

Please suggest how to resolve this issue.

 

Thanks

Shilpa

2 Expert replyverified_user

Sudden drop in conversions

Top Contributor
# 2
Top Contributor

This typically happens when competition increases, new competitor on the horizon, or seasonal factors. (e.g. Rough winter could reduce consumer  spending on certain products.)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Sudden drop in conversions

Rising Star
# 3
Rising Star

Were they calls from ads or calls from your website?

 

If calls from ads, has your ad position changed? The most likely reason would be that Google has stopped showing your call extension.