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Sudden Drops in Quality Score 9/11/12 - Bug???

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is anybody seeing sudden drops in Quality Score the past 2 days? I don't think there's a known bug right for quality score as there was a year ago, but it looks like it's behaving in a similar fashion across multiple accounts.

1 Expert replyverified_user

Re: Sudden Drops in Quality Score 9/11/12 - Bug???

Top Contributor
# 2
Top Contributor
Hi Justin,

I have been seeing some wacky quality score activity in some client accounts. I was just changing bids and watching QS drop from 7/10 to 2/10 but then I checked back later that day and things had righted themselves.

As long as you have not seen any decrease in performance in the account (lower CTR, lower positions) then I would give it a day or two and see if things correct themselves.


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Sudden Drops in Quality Score 9/11/12 - Bug???

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Kim,

Thanks so much for your speedy response. That's exactly the type of activity I am seeing (7s going to 2s). It started yesterday for me, so I'm hoping by later this afternoon/tomorrow it has subsided.

Re: Sudden Drops in Quality Score 9/11/12 - Bug???

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Hi Justin,

 

Don't be worry, your ads quality score will return to its right number after AdWords system updated changes and re-calculate quality score. I've changed my max cpc bid and some ads content, QS's gone bad. After 2 days, everything's okey.

 

Enjoy !

Re: Sudden Drops in Quality Score 9/11/12 - Bug???

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆

Hi Justin

 

I would agree with all above comments - just keep an eye on QS - should correct itself within 24/48 hours.

 

Let us know.

 

Dave

Re: Sudden Drops in Quality Score 9/11/12 - Bug???

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hey Guys, thank you all for your comments. It looks like the Quality Scores correct themselves now with a simple refresh Smiley Happy -- Justin Sous SEM Account Manager A Second Opinion LLC Office: (973) 283-3111 Fax: (973) 283-3120