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Subdomain authority and Quality Score

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php

I've  been using this account for ages, it has a good score and history, so I want to keep it.

The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)?

I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php)

2nd question: the www subdomain has good metrics (authority /trust and, generally, backlinks) while the "cheese" subdomain has not (no backlinks at all).

Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all?

 

Thank you very much

 

Frank De Saint Germain

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Frank D
September 2015

Re: Subdomain authority and Quality Score

Badged Google Partner
# 4
Badged Google Partner

Frank,

The SEO off site factors are of no concern to Adwords land page quality. ( ie Backlinks). While SEO On site factors such as Title, H1, keyword density, relevant content do factor into the Landing page quality factors.

 

As MosheTVL Stated above, concentrate on the Ad copy, Keywords, and Landing page content for conversions. Backlinks are an SEO factor that doesn't come into play with adwords.

 

While landing pages are important, they only effect about 20% of your quality score. To improve quality score you're much better off focusing on creating a proper account structure, correct match types for keywords and focusing on Click Through Rates. If anything, it should be simple to make your landing page relevant to quality score. It's much more important to focus on making a landing page that gets those hard earned clicks to take an action, but that is better left for a future discussion

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Re: Subdomain authority and Quality Score

Top Contributor
# 2
Top Contributor

Hello Frank;

 

As for your first question - the answer is: yes


As for the second one - I would be more focused on the content  and relevancy of the landing page, and improving the CTR (i.e. a user clicking on the ads) than on the URL's address/ name

A display URL should draw attention (as part of a good ad-copy best practice) - but I would  not list it as  a priority  in terms of  improving  the CTR.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Subdomain authority and Quality Score

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Moshe,

You're right, when content and relevancy are good also quality score is good.

But I'd really like to know if I loose something on QS by switching the landing pages of the same running campaign from this address;

http://www.domain.com/landing01.php (very good domain AND subdomain metrics)

to this address:

http://lp.domain.com/landing01.php ((very good domain metrics but POOR subdomain metrics)

When I say good domain and subdomain metrics I mean number of backlinks . The "lp" subdomain has just been created so has no backlinks while the "www" subdomain has a lot of 'em.

Thank you again,

Frank De Saint Germain



Marked as Best Answer.
Solution
Accepted by topic author Frank D
September 2015

Re: Subdomain authority and Quality Score

Badged Google Partner
# 4
Badged Google Partner

Frank,

The SEO off site factors are of no concern to Adwords land page quality. ( ie Backlinks). While SEO On site factors such as Title, H1, keyword density, relevant content do factor into the Landing page quality factors.

 

As MosheTVL Stated above, concentrate on the Ad copy, Keywords, and Landing page content for conversions. Backlinks are an SEO factor that doesn't come into play with adwords.

 

While landing pages are important, they only effect about 20% of your quality score. To improve quality score you're much better off focusing on creating a proper account structure, correct match types for keywords and focusing on Click Through Rates. If anything, it should be simple to make your landing page relevant to quality score. It's much more important to focus on making a landing page that gets those hard earned clicks to take an action, but that is better left for a future discussion

Re: Subdomain authority and Quality Score

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Great, actionable answer. Thank u really much!
F. D. S. G.

Re: Subdomain authority and Quality Score

Top Contributor
# 6
Top Contributor
Frank;
Sorry. I was away and couldn't reply to your follow up. Anyway, I see that Eric provided a comprehensive reply.
If you have any follow up - Pls ask.
Good luck with your campaigns.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’