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Strategy for auto dealership

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am comfortable doing adwords for mobile businesses, but I never did adwords for a car dealership before. Anyone managing an adwords account for a car dealer, any tips ?

Strategy for auto dealership

Badged Google Partner
# 2
Badged Google Partner

Isolate your brand terms into their own campaign.

 

Is this a used dealership, or new dealership for a single manufacturer? If a new dealership, then focus on the manufacturer brand next (Ford dealerships, etc.). The long tail of specific models is less likely to have the volume of the top level dealer/maker brand terms.

 

Auto sales is a multi-visit / engagement process. Get your remarketing lists setup, and apply it as bid modified targeting to your search campaign(s). You should be willing to spend more for a second visit to the site, or even more for that first phone call from a returning visitor.

 

 

Tom

Strategy for auto dealership

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi @Nathan G

 

What is you objective, is it leads or awareness? If it is leads then make your landing page is also strong. For a car dealership business, landing page (lead form) plays a very important part.

 

In Adwords, you can structure your campaign in 3 categories- Brand, Generic & competition keywords. Highlight offers/ discount & USP of the dealer in the adcopies. Auto Dealer CPCs might be expensive due to high competition so make sure that you have max quality score

 

Let me know if you need to know anything specific

 

Regards

Strategy for auto dealership

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

used car dealership, they are a smaller lot. But that helps out alot thanks

Strategy for auto dealership

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Hi taranjeet,

I had the same question actually. And your answer really helped me. Can you please let me know how should be the landing page for this? 

I am creating AdWords ads for Indian car dealership. How can I proceed with it and what all ads will be available? 

Any help would be really appreciative. 

Thanks 

 

Re: Strategy for auto dealership

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Taranjeet
I need to plan a digital marketing strategy for a car dealer to market their new car registrations sale in September , what would you say the best channels would be and why?

Regards

Anil

Re: Strategy for auto dealership

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I would go with the following:-
Eshot to targeted data
Google Display Network adverts
PPC to a dedicated landing page with book a test drive facility.
Facebook Lead Advert on Social Media

What does everyone think about that?

Re: Strategy for auto dealership

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
My objectives are to increase traffic to website to book test drives and to attend the sales event online or to phone the dealership.