Strange Issue With QS and First Page Bid
I'm having a strange issue with QS and First Page Bid whenever I create a new ad group/campaign (search).
Basically, I will add keywords - and no matter what type I add I get low quality score and high first page bid estimate (for example, just recently I added a single exact-match to a very targeted new ad group, and got a $6 estimated first page bid whereas I had been getting clicks for that term via dynamic ads for under 20 cents!)
Once I add the keywords, if I change their match type and then revert back to the original - e.g. "exact" to "phrase" and back to "exact" my quality scores suddenly become very high ... often around 9-10/10 and the below first page bid message disappears.
Has anyone else experienced this?
Re: Strange Issue With QS and First Page Bid
Have you ever checked those keywords again after changing the match types? Most of times what i see is once i change the match type i get a higher QS than i used to have. However if u check back from sometime you will see that you have much lesser QS for the same keywords.
Re: Strange Issue With QS and First Page Bid[ Edited ]
April 2015 - last edited April 2015