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Stop showing paid search ads to converted visitors

Not applicable
# 1
Not applicable

Hi,

 

Is there a way to stop showing paid search ads after the visitor is converted into lead? The idea is I would not want to keep showing my ppc ads if the visitor is converted into lead and later decides to continue doing research using different keywords.

 

Thanks

Re: Stop showing paid search ads to converted visitors

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Scratch my answer. Adrian is right.

Spoiler
Unfortunately, there isn't. The only way to exclude people who have converted already is to do it on a display campaign using a remarketing list. Nothing for search.

https://support.google.com/adwords/answer/2701222?hl=en

Re: Stop showing paid search ads to converted visitors

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Since 25 june 2013 you can use audiences for search . The feature is described also as RLSA . It requires an audience of minimum 1000 cookies  (instead of 100)  and it has a maximum duration of 180 days instead of a maximum of 540 for Display.