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Steps to Increase Clicks on my ads - Am I Missing Something?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

 

My campaigns are all restructured now and ads and keywords are targeted. The ads have started performing (not upto my satisfaction though).

 

I have made some changes in the setting like "Show ads as fast as Google Can" Accelerated Option. I just needed to know if I am doing it right Or if I am missing some more steps in settings etc that I need to do.


My objective is to increase the clicks on my ads now! Need to do the settings bit correct!

 

Thanks,

Chris

2 Expert replyverified_user

Re: Steps to Increase Clicks on my ads - Am I Missing Something?

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Make sure misspelling & plurals shows  also its more about keywords and ads 

 

Hope this helps

Maged Wassef
Adwords Guru and a Mini Genius I Follow @TopRankGuru
Please Star My reply If it helped you Smiley Very Happy

Re: Steps to Increase Clicks on my ads - Am I Missing Something?

Top Contributor
# 3
Top Contributor

Hi Chris,

 

You probably don't want to use the "Accelerated" option, I'd stick with "Standard" delivery if I were you. 

 

Getting more clicks is usually about two things:  relevancy and Ad content (copy).  Relevancy means making sure your Ads are only shown to people who are really going to be interested in your Ads.  It makes sense that if someone is searching for a hotel in London and you show an Ad for a hotel in Paris, they're unlikely to click the Ad.   Ad copy is all about making sure the Ads are attractive as well as relevant.  It's important that Ads read well, make sense, and appear to offer exactly what the searcher is looking for.  Make sure they include a strong call to action.

 

How many Ad variations do you have in each Ad Group?

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Steps to Increase Clicks on my ads - Am I Missing Something?

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
My suggestion is to also test Dynamic ads with other ads in a adgroup. more details here https://support.google.com/adwords/answer/2454041

Re: Steps to Increase Clicks on my ads - Am I Missing Something?

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭

Maybe you can dig little deeper and segment no of clicks you are getting along the time, location, ad copy, keyword, etc with the help of analytics. Then you can target those of the parameters where/when/what get more than clicks than often. Then You bid competitively to secure better ad position for your ads on above parameters. This might increase the number of clicks and also improve your CTR. 

Also you can cover up for lost impression share.

 

Hope it works!

 

Ujjwal

Re: Steps to Increase Clicks on my ads - Am I Missing Something?

Community Manager
# 6
Community Manager
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