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State abbreviations for match types

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# 1
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Is there a way to include the state abbrevation and the fully spelled version for a keyword I'm competing for rather than have one keyword including the abbrevation and one for the fully spelled version?

 

Example; I want to compete for "real estate agent virginia" but I also want my ad to show if someone searches for "real estate agent va". Do I need to have both keyword variations in my keyword list? or is there a way to kill two birds with one stone?

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Marked as Best Answer.
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Accepted by topic author Carl K
September 2015

Re: State abbreviations for match types

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# 3
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Hi Carl,
Unfortunately you cannot kill two birds with one stone, but are you familiar with the AdWords Editor? Via the AdWords Editor you can build Keyword lists inside of a spreadsheet. This way you can easily create a large list of Keywords using the states and their abbreviations, then upload it to your AdWords Account.

AdWords Editor - http://www.google.com/intl/en_US/adwordseditor/
Import Spreadsheet AdWords Editor - https://support.google.com/adwords/editor/answer/30564?hl=en

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Re: State abbreviations for match types

Top Contributor
# 2
Top Contributor

Hi Carl,

 

IMO, you should separately add both the version of keywords because there might be users who search for the terms with State name fully written and there might be other segment of users who uses the abbreviations. That' how I understand this concept.

 

Also, I would suggest you to review these proposed keywords using Keyword Planner Tool and see what all estimates you are getting for both version of keywords. Then based on the estimates, you can take your own decision.

 

My Thoughts!

Pankaj

Marked as Best Answer.
Solution
Accepted by topic author Carl K
September 2015

Re: State abbreviations for match types

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Carl,
Unfortunately you cannot kill two birds with one stone, but are you familiar with the AdWords Editor? Via the AdWords Editor you can build Keyword lists inside of a spreadsheet. This way you can easily create a large list of Keywords using the states and their abbreviations, then upload it to your AdWords Account.

AdWords Editor - http://www.google.com/intl/en_US/adwordseditor/
Import Spreadsheet AdWords Editor - https://support.google.com/adwords/editor/answer/30564?hl=en

Re: State abbreviations for match types

Top Contributor
# 4
Top Contributor

My view; since you are Geo-targeting a whole state, including the state name as part of the keyword is a redundancy, and as you already noticed, it is a really time consuming task.... Smiley Surprised


I would consider adding a location name to the keyword for small location, but I don't think it's needed for major locations,  definitely not for a whole state / country.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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