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Star rating Ad extensions

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Everyone,


We intrested in getting star rating ad extions on our text

we are facing troule in CTR as our competters have star ratings in their  adtexts.


Kindely assist what we have to do to get these star ratings.

Do we need to sumbitt our products to different  sites where users will put thier reviews and google will automatially show these ratings along with adtext.


Kindely assist.



1 Expert replyverified_user
Marked as Best Answer.
Accepted by Zee (Community Manager)
September 2015

Re: Star rating Ad extensions

Google Employee
# 2
Google Employee

Hello Addy_SEM


Thanks for your post! It looks like you're talking about Seller Ratings. These are added automatically to your AdWords ads when you reach the eligiblity criteria. Please bear in mind though that there is a delay between the point at which you reach eligibility and your Seller Ratings beginning to show. This can take several weeks to come through. 


Here are the eligibility criteria for Seller Ratings: 


  • Your campaign must be opted in to Google search.
  • The customer must be searching on,,,, or
  • You must be an advertiser that provides customers with paid goods or services, or one that enables the buying or selling of products or services by way of a marketplace.
  • Your business must have at least 30 unique reviews and a rating of four stars or higher on Google Shopping.
    • At least 10 of these reviews must be in the customer's Google interface language.
    • Google Shopping seller ratings consist of an aggregate ratings score with snippets of customer reviews from third-party sites and Google Checkout.
  • You don't need to have a Google Merchant Center account for your ads to be eligible for seller ratings.


Hope that helps!



Re: Star rating Ad extensions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Addy,


Star rating feature is added value to your ad copy & your business.


In order to get star ratings ... first analyze the competitors star ratings i.e. from which review sites Google displaying. Then ask your real customers, who made sales/bookings with you, to put comments about your services provided on these review sites.


OR, some review sites offering a pre-template customer survey e-newsletter. What it can do that it will send pre-template email to all your real customers asking their feedback, ratings, comments about your services. Then they'll put reviews received on the website.


At last, leave it Google to catchup these real reviews & wait for update of star ratings for your ads.


I hope these info help you.