2.4K members online now
2.4K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me

Splittesting Callouts

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys, 


I am currently struggling to properly splittest callouts. Unfortunately only 4 of the 20 callouts I like to test get any traffic at all. Is there any way to do a decent splittest with these callouts? 


Cheers, Markus

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Markus S
September 2015

Re: Splittesting Callouts

Top Contributor
# 2
Top Contributor

Hi @Markus S

This is a nice question;
Currently ad extensions cannot be tested with AdWords campaign experiments; So, I am not aware of a statistical testing that will let you test call-outs, and reach a conclusion about call-outs performances which is statistically  significant


Read more:

About Campaign Experiments

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’