I am currently struggling to properly splittest callouts. Unfortunately only 4 of the 20 callouts I like to test get any traffic at all. Is there any way to do a decent splittest with these callouts?
Re: Splittesting Callouts
Hi @Markus S
This is a nice question;
Currently ad extensions cannot be tested with AdWords campaign experiments; So, I am not aware of a statistical testing that will let you test call-outs, and reach a conclusion about call-outs performances which is statistically significant
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