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Split Test Landing Pages - Old Established Against New Version

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All - What is the best way to perform any kind of split test these days?

I have well established ads and landing page quality score and using a whole new ad group would not be a fair test.

 

Is a redirect from one ad group/ad acceptable if the pages are basically similar.

Please let me know what is the most current best pracatice.

Thank you!

 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author James L
September 2015

Re: Split Test Landing Pages - Old Established Against New Version

Rising Star
# 2
Rising Star

Hi James L,

 

I'd suggest using content experiment in GA. This would be a fair test since it doesn't rely on ads but landing pages themselves. More info here.

 

Feel free to write back!

 

Sumanth

Sumanth Sridhar

Re: Split Test Landing Pages - Old Established Against New Version

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Sumanth,
Thank you for the reply - i will have to read up on this and give it a try :-).
James