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Split Test Landing Pages - Old Established Against New Version

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All - What is the best way to perform any kind of split test these days?

I have well established ads and landing page quality score and using a whole new ad group would not be a fair test.

 

Is a redirect from one ad group/ad acceptable if the pages are basically similar.

Please let me know what is the most current best pracatice.

Thank you!

 

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author James L
September 2015

Re: Split Test Landing Pages - Old Established Against New Version

Rising Star
# 2
Rising Star

Hi James L,

 

I'd suggest using content experiment in GA. This would be a fair test since it doesn't rely on ads but landing pages themselves. More info here.

 

Feel free to write back!

 

Sumanth

Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author James L
September 2015

Re: Split Test Landing Pages - Old Established Against New Version

Rising Star
# 2
Rising Star

Hi James L,

 

I'd suggest using content experiment in GA. This would be a fair test since it doesn't rely on ads but landing pages themselves. More info here.

 

Feel free to write back!

 

Sumanth

Sumanth Sridhar

Re: Split Test Landing Pages - Old Established Against New Version

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Sumanth,
Thank you for the reply - i will have to read up on this and give it a try :-).
James