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Some Ads/Keywords Not Showing 'due to budget' but other are

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Spoiler
 

Hi All,

 

I've got a campaign running with a budget of £70 p/d and I'm currently way off that spend. On some ads and key words I'm getting a message to say that ads aren't showing due to budget, but other ads/keywords in the campaign are running. The keywords are all in the £1 - £2 cpc bracket, so not masses of difference between ad groups. Does any one know why this might be?

1 Expert replyverified_user

Re: Some Ads/Keywords Not Showing 'due to budget' but other are

Top Contributor
# 2
Top Contributor
The system might limit the impressions, at some point of the day, due to insufficient budget (the budget is exhausted fast). You can get an estimate of the impression share loss due to budget by looking at the impression share metric.
Read more:
https://support.google.com/adwords/answer/2497703?hl=en
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Some Ads/Keywords Not Showing 'due to budget' but other are

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks MosheTLV,

Will increasing my daily budget fix the problem? It seems to be the keywords I really want to show are the ones affected, while the more general terms are running at all times.