Re: So, just wondering, how would I estimate CPA from CPC?[ Edited ]
May 2013 - last edited May 2013
Avg CPC means the average amount you pay for a click. The formula for the calculation of the CPA value is this:
CPA = Avg CPC / CR
where CR is the so-called Conversion Rate. It is a metric that shows how many percent of the clicks convert.
Bottom line is you can only estimate the CPA if you have a hypothesis about both the Avg CPC and the CR.