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Site targeting not showing enough impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

One of my websites is having huge traffic and we use ADX for monetisation but whenever any advertiser is trying to do site targeting the number of impression that appears in AdWords site targeting is very less. What could be the possible reasons for the same?

1 Expert replyverified_user

Re: Site targeting not showing enough impressions

Top Contributor
# 2
Top Contributor
Hi Harsh,

Hope you are referring the data within display planner.
There is a lot of different between cookies and impressions data(which you can see even in display planner), though i am not aware of ADX but hope so that this mismatch is due to the same reason.

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