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Singular VS Plural

[ Edited ]
Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

I have keyword "X" with  Imp.  15494  CTR 5.96%  clicks  923  & avg CPC 14.68

 

 and keyword [X] with  Imp.  293  CTR 9.90%  clicks  29  & avg CPC 10.62

 

Now what should i do, should i delete the keyword "step down transformer"

 

I am on Linkedin

2 Expert replyverified_user

Re: 9 out of 10 Low volume keywords in every adgroup.

[ Edited ]
Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Dear MoshetLV

Your saying is true, but google is not at all triggering by low volume keyword , but by the most clicked keyword it is getting trigerred

Example :

i have keyword :"Red shoes" - main keyword and i have keyword [Red Shoes Varanasi - low volume keyword. now the user query is : servo stabilizer ahmedabad . Ideally google should trigger servo stabilizer ahemdabad, but it does not, and it is getting triggered by "servo stabilizer". then how the CTR for low volume keyword will increase.

 

I am On Linkedin

 

Re: 9 out of 10 Low volume keywords in every adgroup.

Top Contributor
# 2
Top Contributor

@Jeewan G ;

Nope;

This is a different issue;

The question you raise,  could be phased in Adwords terminology as follows:

"Which keyword would trigger the ad if more than  one keyword matches the search query"

 

The answer to that is not a simple one: generally, (with many exceptions ), the keyword with the highest ad-rank would trigger the ad.

 

So if "servo stabilizer" triggers the ad - it means that it has a higher ad-rank. (Either a higher QS or  a higher bid). If the QS of "servo stabilizer" is high- most likely it has a high CTR .

 

I hope this clarifies the issue;

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Singular VS Plural

Top Contributor
# 4
Top Contributor
Why are you bidding huger on "phrase match"? The common (and logic) is to bid the highest on "exact match"
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Singular VS Plural

[ Edited ]
Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

@Jeewan G

 

To evaluate if the phrase match is "capturing" exact match impressions and clicks you can use the button "Segment" while you look in the keywords tab and choose "Search terms match type".

 

A situation like the one below can appear to explain why the bid for the exact match should be higher to have higher ad rank . In my example an exact match keyword was missing from the ad group but after I added it with a higher bid, there were no more "exact match" impressions on the phrase match keyword.

 

 

 

segmenting-phrase-match-keywords-to-exact-match.png

Re: Singular VS Plural

Top Contributor
# 6
Top Contributor

Hi Jeewan,

 

Before deciding whether the keyword you are running is beneficial for you or not, you need to look at the Search Terms associated with that keyword match type. Did you try running that for your terms which you are running?

 

What are the analytics stats attached with them like Bounce Rate, avg time duration, pages/visit etc...?

 

As said above, common login says that you should bid highest on exact matches, then on phrase and then broad in terms of the precedence level they have in Adwords.

 

Another important aspect is the keyword matching options under Advanced settings whether you have turned them on or off i.e. Include plurals, misspellings, and other close variants ?

 

Pankaj

Re: Singular VS Plural

[ Edited ]
Explorer ✭ ☆ ☆
# 7
Explorer ✭ ☆ ☆

Dear Ad

 

Thank you very much for the detailed reply with image, but again i still stuck up with another question that, in this case should i include the exact match i.e. [red carpet] also & keep "red carpet" & [red carperts] into the keyword list.

 

I am on Linkedin

Re: Singular VS Plural

[ Edited ]
Collaborator ✭ ✭ ✭
# 8
Collaborator ✭ ✭ ✭

I can't wait for the feedback of the more experienced specialists from this thread, but in the mean time, this is what I do : I make with the AdWords Editor and Excel several Ad Groups,each with 1 keyword using both forms plural and singular and in 3 match types.

 

My ad group would have only the following keywords :

 

[step down transformer]            -      at max cpc A + 0.06 ( in local currency)

[step down transformers]          -      at max cpc A + 0.06 ( in local currency)

 

"step down transformer"           -      at max cpc A + 0.03 ( in local currency)

"step down transformers"         -      at max cpc A + 0.03 ( in local currency)

 

+step +down +transformer        -      at max cpc A 

+step +down +transformers      -      at max cpc A 

 

but you should not use the BMM keywords ( the ones with the + signs) unless you want more traffic .

 

Also please read the following update on the quality score of keywords which involves using extensions at the ad group level :

http://adwords.blogspot.ro/2013/10/improving-ad-rank.html

 

To increase the relevance of Ads it is recommended to use extensions : sitelinks, location, call extension.

 

[edited order of high-to-low bids for match types]

Re: Singular VS Plural

Explorer ✭ ☆ ☆
# 9
Explorer ✭ ☆ ☆
I am sorry to ask you in so many questions, You told it we should bid higher on exact match , now you r saying on phrase match max CPC A + .03, Getting confused again

Re: Singular VS Plural

Collaborator ✭ ✭ ✭
# 10
Collaborator ✭ ✭ ✭

I meant the other way around, I'll correct the post now. Highest for exact match, lower for phrase, even lower for BMM.