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Should "New Testament" be in negative keywords?

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# 1
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My site is about Old Testament.


Should "New Testament" be in negative keywords of my Google Grant campaign, if I want more active users of the site to register?


The site follows the policy that it accepts users and opinions of all religions and confessions. But New Testament is not on-topic, unless it is used to interpret Old Testament.

1 Expert replyverified_user
Marked as Best Answer.
Accepted by Rakesh Kumar (Top Contributor)
December 2015

Re: Should "New Testament" be in negative keywords?

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# 2
Top Contributor

Hello again @Victor P

I would keep it at initially,  and then check over time  if this results / brings  in  irrelevant click (which do not convert).

Use the search terms report to analyze which keywords are matched to search queries and trigger the ads.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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