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Should a holiday sale be in a different ad group or mixed in with current ad groups?

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# 1
Visitor ✭ ✭ ✭

I have a client with lots of ad groups for products. These include designer glasses, women's glasses etc. They are having a holiday sale on sunglasses. Great keywords here but my question is, would I be better off putting all these keywords into a holiday sale themed ad group or putting them into each ad group and creating a new ad focusing on it?

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Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Should a holiday sale be in a different ad group or mixed in with current ad groups?

Top Contributor
# 2
Top Contributor

Hello manderson;

 

There was a special video hang out  about this question of yours;

 

Make sure your ads are ready for the Holiday season

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Should a holiday sale be in a different ad group or mixed in with current ad groups?

Top Contributor
# 2
Top Contributor

Hello manderson;

 

There was a special video hang out  about this question of yours;

 

Make sure your ads are ready for the Holiday season

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Should a holiday sale be in a different ad group or mixed in with current ad groups?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you. I'll def. check it out!