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Should a holiday sale be in a different ad group or mixed in with current ad groups?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a client with lots of ad groups for products. These include designer glasses, women's glasses etc. They are having a holiday sale on sunglasses. Great keywords here but my question is, would I be better off putting all these keywords into a holiday sale themed ad group or putting them into each ad group and creating a new ad focusing on it?

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Should a holiday sale be in a different ad group or mixed in with current ad groups?

Top Contributor
# 2
Top Contributor

Hello manderson;

 

There was a special video hang out  about this question of yours;

 

Make sure your ads are ready for the Holiday season

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Should a holiday sale be in a different ad group or mixed in with current ad groups?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you. I'll def. check it out!