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Should You Use The Adwords Traffic Estimator For Mobile Only Campaigns?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Folks,

I was just researching up on the traffic estimator which looks a great tool.

However, I am exclusively kicking out some mobile-only campaigns.

Critically, I was wondering whether the traffic estimator is just designed for desktop traffic at this point ... there is no option to select device - unlike in the keyword tool

Many thanks

Regards Mark

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Should You Use The Adwords Traffic Estimator For Mobile Only Campaigns?

Top Contributor
# 2
Top Contributor

Hi workflows;

 

Check these discussions on the traffic estimator:



 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Should You Use The Adwords Traffic Estimator For Mobile Only Campaigns?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Moshe

 

The first link provides some advice on the "take it with a pinch of salt" side of things but does not address the device-specific question that is "Should we use the adwords traffic estimator for mobile-only campaigns". This very distinction could push things out by an order of magnitude ..... and then there are the anomalies for the desktop ?? 

 

The second link is broken I'm afraid! Do you have an updated one?

 

Thanks, Regards Mark

Re: Should You Use The Adwords Traffic Estimator For Mobile Only Campaigns?

Top Contributor
# 4
Top Contributor

Hi again workflows;

At the bottom line, as its name calls, it is an estimate, and like any estimation it has its own inaccuracy / error, especially on mobile,  where advertising just starting to gain volume.

 

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’