Share a bidding strategy or keep it separate?
Several display only campaigns. All of them use target cpa bidding.
One campaign uses a remarketing list for targeting.
Another campaign uses display kewyords.
Another one uses similar audiences.
All of them drive traffic to the same landing page. And the value of a conversion is the same.
Does it make more sense to put them all under one shared bid strategy with the same CPA? Or would it be better to keep the bidding separate, with identical CPA bids?
Re: Share a bidding strategy or keep it separate?
It's a matter of personal preferences and budget. Clients sometimes allocate a dedicled budget to RM and peripheral campaigns (e.g. A similar audience).
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