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Set different bids for each day of the week

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# 1
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Is there a way i can set different bids for each day of the week. For example, if I knew more customers would be searching Friday and Saturday could I increase bids on those specific days?  

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Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Set different bids for each day of the week

Top Contributor
# 2
Top Contributor
Hi Steven,

Yes, you can do this by using custom ad scheduling bid modifiers.

Find more information in the links below.

https://support.google.com/adwords/answer/2404244

https://support.google.com/adwords/answer/2732132?hl=en

Hope this helps,

Deepak

Re: Set different bids for each day of the week

Top Contributor
# 3
Top Contributor

Hi Steven, further to Deepak's answer, don't forget that if you're expecting more searches on given days you may want to not only increase the CPC bids, but also increase the budget on those days, depending upon Account performance.  

 

Changing budget by day is a little more tricky, but still possible.  You could use Automated Rules to increase budget(s) on a Friday morning at 01:00 and decrease them again at 01:00 on a Sunday, or even use Scripts to set a specific budget for each day.

 

Jon

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