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Separate Mobile And Desktop Into 2 Campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

year ago I remember I had 2 different 'kinds' (desktop and mobile) for all my campaigns

In 2014 or so, things changed, If I recollec well, and it was not possible anymore to carry on as I was.

So i set up only one campaign adjusting the bid with a % for the mobile traffic.

Now, I understand that is again possible to set up 2 different campaigns, like

 

CAMPAGN1 - DESKTOP

CAMPAIGN1- MOBILE

 

CAMPAIGN2 - DESKTOP

CAMPAIGN2 - MOBILE

 

etc etc

 

is this true? And in this case, what's the best way to go about? copy-paste the campaign in adwords editor, rename it and then what for the bidding? chosing a bid for mobile and do -100% for Desktop and Tablet?

 

Please advise with baby steps; it's been a while I do not work 'seriously' on adwords and I fear I lost some skills

 

Thank you in advance

 

Freddie

1 Expert replyverified_user

Separate Mobile And Desktop Into 2 Campaigns

Rising Star
# 2
Rising Star

Hi Freddie,

 

It is as simple as you have described. 

 

Pros:

 

Good for when quite different bids for desktop and mobile are needed
Good for when there are different conversions being measured - especially phone calls

You can create different ads for mobiles in a more straightforward and easily seen way

You can create different extensions for mobile

You can control the budgets for each device type

 

Cons:

 

You are splitting the data for each keyword in half, so you need to wait longer for actionable data