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Separate Accounts for different Audiences and CPCs

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# 1
Follower ✭ ✭ ☆

Hi,

 

We manage separate AdWords accounts for different Audience lists and also have a Non-RLSA account with Audiences targeted as Bid Only. RLSA Accounts are set at Target and Bid and are usually kept at a higher bids than Non-RLSA.

Will it be possible if we are bidding $20 on a Keyword in Non-RLSA account and +100%($40) in RLSA account for the same keyword, and when there is a search from that Audience will it be possible to get triggered from Non-RLSA account if competitors are bidding low on that keyword?

 

 

Thanks,

Abhishek Mathur

1 Expert replyverified_user

Separate Accounts for different Audiences and CPCs

Top Contributor
# 2
Top Contributor

Hi @Abhishek M,

 

If you have set the bidding strategy "Bid Only" and running the RLSA campaigns from different accounts, yes ads will cannibalize between both accounts.

 

Here I would not suggest you create the RLSA campaign from another account or even from the same account if have chosen "Bid Only". 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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