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Separate Accounts for different Audiences and CPCs

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# 1
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We manage separate AdWords accounts for different Audience lists and also have a Non-RLSA account with Audiences targeted as Bid Only. RLSA Accounts are set at Target and Bid and are usually kept at a higher bids than Non-RLSA.

Will it be possible if we are bidding $20 on a Keyword in Non-RLSA account and +100%($40) in RLSA account for the same keyword, and when there is a search from that Audience will it be possible to get triggered from Non-RLSA account if competitors are bidding low on that keyword?




Abhishek Mathur

1 Expert replyverified_user

Separate Accounts for different Audiences and CPCs

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# 2
Top Contributor

Hi @Abhishek M,


If you have set the bidding strategy "Bid Only" and running the RLSA campaigns from different accounts, yes ads will cannibalize between both accounts.


Here I would not suggest you create the RLSA campaign from another account or even from the same account if have chosen "Bid Only". 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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