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Select which Ad you want to display within ad groups

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All

 

I was wondering if someone could please help?

 

I want to do some creative testing on certain ads and was wondering if it was possible for the user to select which advert  displays within an ad group, even when you have 4/5 different ads within the same ad group.

 

 If so, could anyone tell me how to do this.

 

Kind Regards

Mark

1 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Select which Ad you want to display within ad groups

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Welcome To Our Grrowing Community,

 

That option is not available at the end of the user. Google automatically selects which ads will be shown at the moment that your ad is eligible to be part of the auction. There are three ways to choose from on how you would like your ads to rotate.

 

Acoording to Ad Rotation:Help Center

 

Ad rotation settings

A preference that determines which ad in your ad group should show (when you have multiple ads). You can request to have your successful ads show more often or indicate that you'd like your ads to be shown more evenly.

  • If you have more than one ad in your ad group, we'll rotate which ad shows depending on your ad rotation setting.
  • In the "Advanced settings" section of your campaign's "Settings" tab, there are three options to choose from:
      • Optimize for clicks (the default) gives preference to your ads that are expected to get the most clicks, based on your past clickthrough rates (CTRs). Google will try to show those ads more often than other ads in your ad group to help you gain more clicks and impressions.

      • Optimize for conversions gives preference to your ads that are expected to get the most conversions like purchases and sign-ups. Your ad group might receive fewer clicks, but it'll likely receive more conversions. If there isn't enough conversion data to determine which ad is likely to provide the most conversions, ads will rotate to optimize for clicks.

      • Rotate gives equal preference to all active ads in your ad group, regardless of how each ad performs. Each ad will be eligible to show an equal number of times, but the actual impressions -- how often each is actually shown -- can differ across ads based on a number of factors.
  • On your Ads tab, you can see the "% served" statistic showing how often each ad has been shown in relation to the rest of the active ads in the same ad group.
More Power,
Loraine

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re:Ads rotation

Top Contributor
# 5
Top Contributor

A quick addition to Loraine's answer :

If you choose to rotate your ad evenly, it will hold only for 90 days. After 90 days it Google will start to rotate ads based on performances . There was a lot of disappointed among advertisers when Google announced the time limit for "even rotation". However currently "even rotation "is limited for 90 days.

 

Read more:

Update to the recent ad rotation change

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Markarthered
September 2015

Re: Select which Ad you want to display within ad groups

Top Contributor
# 7
Top Contributor

Hello again Markarthered

I like even rotation", Though this is available only for 90 days. Thus, I start with it and then let it switch to "optimized rotation"

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Select which Ad you want to display within ad groups

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Welcome To Our Grrowing Community,

 

That option is not available at the end of the user. Google automatically selects which ads will be shown at the moment that your ad is eligible to be part of the auction. There are three ways to choose from on how you would like your ads to rotate.

 

Acoording to Ad Rotation:Help Center

 

Ad rotation settings

A preference that determines which ad in your ad group should show (when you have multiple ads). You can request to have your successful ads show more often or indicate that you'd like your ads to be shown more evenly.

  • If you have more than one ad in your ad group, we'll rotate which ad shows depending on your ad rotation setting.
  • In the "Advanced settings" section of your campaign's "Settings" tab, there are three options to choose from:
      • Optimize for clicks (the default) gives preference to your ads that are expected to get the most clicks, based on your past clickthrough rates (CTRs). Google will try to show those ads more often than other ads in your ad group to help you gain more clicks and impressions.

      • Optimize for conversions gives preference to your ads that are expected to get the most conversions like purchases and sign-ups. Your ad group might receive fewer clicks, but it'll likely receive more conversions. If there isn't enough conversion data to determine which ad is likely to provide the most conversions, ads will rotate to optimize for clicks.

      • Rotate gives equal preference to all active ads in your ad group, regardless of how each ad performs. Each ad will be eligible to show an equal number of times, but the actual impressions -- how often each is actually shown -- can differ across ads based on a number of factors.
  • On your Ads tab, you can see the "% served" statistic showing how often each ad has been shown in relation to the rest of the active ads in the same ad group.
More Power,
Loraine

Re: Select which Ad you want to display within ad groups

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
hi

Re: Select which Ad you want to display within ad groups

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Hello & welcome to our growing communityHeart

More Power,
Loraine
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re:Ads rotation

Top Contributor
# 5
Top Contributor

A quick addition to Loraine's answer :

If you choose to rotate your ad evenly, it will hold only for 90 days. After 90 days it Google will start to rotate ads based on performances . There was a lot of disappointed among advertisers when Google announced the time limit for "even rotation". However currently "even rotation "is limited for 90 days.

 

Read more:

Update to the recent ad rotation change

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Select which Ad you want to display within ad groups

[ Edited ]
Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thanks Loriane/Moshi

 

In your experiences which of these 3 options works the best?

 

I appreciate there maybe various factors which contribute, but I would welcome your views/feedback.

 

Regards

Mark R

Marked as Best Answer.
Solution
Accepted by topic author Markarthered
September 2015

Re: Select which Ad you want to display within ad groups

Top Contributor
# 7
Top Contributor

Hello again Markarthered

I like even rotation", Though this is available only for 90 days. Thus, I start with it and then let it switch to "optimized rotation"

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Select which Ad you want to display within ad groups

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thanks Moshe