Search & Search Remarketing
I have been running 2 Search campaigns for last 3 months and lately created a replica of both the campaigns for Search Remarketing to target the user who came to my site from text ads. There are more than 30k cookies on Search list.
After a week I noticed both the campaigns (Search & Search Remarketing) are working as a regular search campaign. Even after clicking on a search ad manually then later on search result I can see the result from the regular search campaign and not from the Remarketing.
Bid type used - Target & Bid.
Please let me know if i am missing anything.
Thanks in advance!
Re: Search & Search Remarketing
Few points to remember here while creating RLSA ads:-
1. You can use the bid adjustment for the Remarketing List inside the ad group and increase it so that the users who are in this list can see your ads more often and convert.
2. Otherwise you might think of creating a dedicated RLSA ads campaign and use more of the generic keywords, which you normally doesn't implement in regular campaign.