Search Term tracking
What I want may be a little tricky, but I'll try to explaing carefully:
My website collects leads, so that's my conversion goal.
I'd like to know if there's a way to send to my backend the search term used to trigger the ad!
My objective is to relate each collected lead with the related search term that was used in google search.
Re: Search Term tracking
You can only get partial data. Look at the referrer data for the value of the s parameter in the query string. If the search was in secure mode (https), you won't get any data. If not (http), the search term will be there.
By partial data, I mean you may get it some of the time, but definitely not all the time.
Best of Luck!