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Search Query with Location

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# 1
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Suppose My Targeted locations is California. My campaigns settings target: People in my targeted location. and Exclude: People in, searching for, or who show interest in my excluded location. With this setting is it possible that my ads shown to the people whose search query includes location term outside my targeted location.

2 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Dhiraj K
September 2015

Re: Search Query with Location

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# 2
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Hi there;
Once you target a location, all locations outside the targeted region are excluded by default.
So, in this specific case, if your setting is:"People in my targeted location." your ad will be shown only to users who physically present in California

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Search Query with Location

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# 3
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If you are more concerned about the people who would enter the location in their search query, then you might pick up the advanced location which says People searching for or who show interest in my targeted location. This setting would specifically be targeted towards the user segment who would show interest in your target location in their search queries.


Exclusion option is only for the locations that you would actually exclude. Also note that your excluded location should be from within your targeted region.


Read more about advanced location settings here:-