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Search Network only Optimization

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# 1
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Hi All,


Please I want to know if any of you has a steps how to optimize the Search Network Only campaign, for examples, adding negative keywords, ad extensions, when ??


How to increase the quality score?


Thank you.

Marked as Best Answer.
Accepted by topic author Zineb K
September 2015

Re: Search Network only Optimization

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Zineb,

That is a very open-ended question with lots of different ways to go, but at a high level -


  • Make sure that your Keywords and Ads relate to each other.  Doing so will ensure that your Ads will seem relevant to searchers when they're searching for your products/services.
  • Add Negative Keywords, especially when using Broad and Phrase
  • Use different types of Extensions.  Extensions can raise your CTRs and make your Ads more helpful to searchers.
  • Focus on priority Keywords - make sure to spend your Budget on Keywords that convert well for you and are core to your business.
  • Test different Match Types - often times you'll see more efficient CPCs when you're using Exact Match.  All Match Types have a role in your Account and performance will vary by each one so be sure to test them all.
  • Make sure your driving traffic to your most targeted Landing Pages

One of the most important factors of Quality Score is going to be your CTR - so making sure that you have Negatives in place and well written Ad Copy should help with your CTRs.  


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