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Search Keywords Phrase Match

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# 1
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In a Video Campaign targeting AdGroup, are the Youtube Search Keywords broadly matched or phrase matched?


For example let's say I have two keywords: 'Google Adwords' and 'Google Apps'. Would 'Google Adwords' only be matched when someone searches for 'Google Adwords', and 'Google Apps' would only be matched when someone searches for 'Google Apps'? Would I get different stats for each of the keywords?



1 Expert replyverified_user
Marked as Best Answer.
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Search Keywords Phrase Match

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi there;

On YouTube for search only broad match applies. (And broad match includes also synonyms...)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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