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Search Impression Share

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# 1
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Hello All,

 

Curious if anyone has some good tips on improving search impression share? Open To Any Suggestions No Matter How Simple.

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Marked as Best Answer.
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Accepted by topic author ryan a
September 2015

Re: Search Impression Share

Badged Google Partner
# 2
Badged Google Partner

Hello Ryan,

 

there are plenty of ways. If you are experiencing lost in impression share because of budget, then you can increase your budget.

 

If you are losing impressions because of rank, then you have to improve either CPC values or even better quality score. So there are plenty of components of Quality Score. Improve these and you will see the results.

 

Also more information here: Tracking impression share

 

Alex

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Marked as Best Answer.
Solution
Accepted by topic author ryan a
September 2015

Re: Search Impression Share

Badged Google Partner
# 2
Badged Google Partner

Hello Ryan,

 

there are plenty of ways. If you are experiencing lost in impression share because of budget, then you can increase your budget.

 

If you are losing impressions because of rank, then you have to improve either CPC values or even better quality score. So there are plenty of components of Quality Score. Improve these and you will see the results.

 

Also more information here: Tracking impression share

 

Alex

Re: Search Impression Share

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Thank You For The Advice!

Re: Search Impression Share

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Hi Ryan,

 

I stumbled across this very helpful article on PPC Hero on maximizing your impression share.

 

It evens helps you organize your keywords by ROAS and % of lost impressions.

 

Check it out here!