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Search Impression Share

Badged Google Partner
# 1
Badged Google Partner

Hi,

 

I have kept the estimated top page bid for each of my keyword. The quality score is also 6 or above for all of my keywords. Yet the search impression share for all the campaigns is less then 40%.
Why is that so? And how to improve my search impression share when I already have quality score 6 or above and have kept the estimated top page bid for all of my keywords.
I would be thankful if anyone of you could help me in this regard.

1 Expert replyverified_user

Re: Search Impression Share

Top Contributor
# 2
Top Contributor

Hi Sayem, lost impression share is often caused by an insufficient budget.  If your budget isn't high enough for all the potential clicks on a given day, Google will not enter your Ad into every possible auction.

 

Do your Campaign(s) regularly spend close to their daily budget?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Search Impression Share

Badged Google Partner
# 3
Badged Google Partner
Sir Cobnut, My campaigns do not spend close to their daily budget. For example if I have set a daily budget of $100 for a campaign. The spend is not more than $40. Still the search impression share is so low
Marked as Best Answer.
Solution
Accepted by topic author Sayem M
September 2015

Re: Search Impression Share

Top Contributor
# 4
Top Contributor

Hi Sayem,

 

Are you able to see data for Search Lost IS (Budget) and Search Lost IS (Rank)?  Although budget is a common cause, it may also be that your Ad rank is occasionally too low - despite using the "Top Page bid".

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits