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Search CTR vs. Keyword CTR

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all, I see a different ctr listed. There's one when I log into my client center for a client then when I click on that client and look at all campaigns I see a much lower one - which is the true one?

 

What's the difference?

 

Thanks!

Re: Search CTR vs. Keyword CTR

Top Contributor Alumni
# 2
Top Contributor Alumni
Are the date ranges different when you're in the MCC vs the individual accounts?

Re: Search CTR vs. Keyword CTR

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi manderson,

 

If the MCC account is created in different time zone then there will a bit difference in the Stats in MCC account. The stats that appear when you click on to the specific client are the real numbers.

 

Raghu

Re: Search CTR vs. Keyword CTR

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Yes, same dates.

Re: Search CTR vs. Keyword CTR

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks for responding but the differences I'm seeing are 1.90% CTR on the MCC level and 0.24% once I click in - same dates, all campaigns etc.
Marked as Best Answer.
Solution
Accepted by topic author manderson
September 2015

Re: Search CTR vs. Keyword CTR

[ Edited ]
Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭

Even i do see the same data like this not only CTR but also Clicks, cost, Impressions are different in MCC account.

 

When i contacted Google support i have got a solution that the MCC account time zone & Account time zones are different that is why they are showing different numbers for the same date. 

 

I suggest to contact Google support for the same.

 

Thanks

Raghu

Re: Search CTR vs. Keyword CTR

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks I will.