Same keywords with different match type in Single Adgroup or Campaign
I am going to create a campaigns , i want to use same keyword in different match type
what you will suggest me to do I , I want to get more relevant clicks and more conversion with small budget.
Re: Same keywords with different match type in Single Adgroup or Campa
You can use all the match types in the same ad group. However, i would suggest having different ad groups for these match types with respective negative keywords ensuring the right match type keyword triggers the right query.
If you have a small budget then suggest starting off with Exact and phrase keywords as they will get you the maximum relevant traffic. Also, write relevant ad copies that direct to the right landing page.
Hope this helps.