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Same Keyword - Different Match Type

[ Edited ]
Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Will my cost will go down , if i use the same keyword with different match type into two seprate ad group.

 

Let us take a Example :

 

"Red Shoes" in  Ad group A  and [Red Shoes] in another ad Group B. QS is same , Bid is same.

 

And Search Query is Red Shoes. Will the CPC be less for Group B.

 

Also does it make sense to have same Keyword  with different keyword match in different Ad Group ??

1 Expert replyverified_user

Re: Same Keyword - Different Match Type

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Jeewan G wrote:

Will my cost will go down , if i use the same keyword with different match type into two seprate ad group.

 

Let us take a Example :

 

"Red Shoes" in  Ad group A  and [Red Shoes] in another ad Group B. QS is same , Bid is same.

 

And Search Query is Red Shoes. Will the CPC be less for Group B.

 

Also does it make sense to have same Keyword  with different keyword match in different Ad Group ??


Hi Jeewan,

 

QS is calculated on Exact Match Keywords Only. Remember that keywords with overall lower QS on adwords would have a lower QS on your account also at the start.

 

I would suggest you to use these links from the community to get more information on QS. They are superb articles - 

1. https://www.en.adwords-community.com/t5/Improve-results/Quality-Score/m-p/259793#M17973

2. https://www.en.adwords-community.com/t5/Set-up-and-basics/Ingredients-of-the-Quality-Score-sauce/td-...

3. https://www.en.adwords-community.com/t5/Set-up-and-basics/Recipe-to-making-the-perfect-Quality-Score...

4. https://www.en.adwords-community.com/t5/Manage-ads/Low-Quality-scores-but-why/m-p/19825/highlight/tr...

5. https://www.en.adwords-community.com/t5/Improve-results/Quality-Score-Disaster/m-p/27401/highlight/t...

 

If you would read these 5 links, you would get all the information you need on Quality Score.

 

Hope this helps.

 

 

Re: Same Keyword - Different Match Type

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Jeewan,

There is something that happens here called "keyword crossover" in which the system has to decide based on your account (QS & Bid) which version of the keyword in an ad group to use. You can limit that by running an experiment to test which version will work better.

https://support.google.com/adwords/answer/2375383?hl=en

I think you should also review the links that Chetan listed out. Understanding Quality Score is essential to reducing the amount you need to bid to achieve higher positioning at lower cost.

Re: Same Keyword - Different Match Type

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆
Dear Andrew

Thank you for reply, but pl tell me is it advisable to have same keyword with different mtach type into different adgroup??

Re: Same Keyword - Different Match Type

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆
Dear Chetan

Thank you for reply, but pl tell me is it advisable to have same keyword with different mtach type into different adgroup??

Re: Same Keyword - Different Match Type

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆

Yes you can create different adgroups. But again you need to see what you are going to achieve from this?

Re: Same Keyword - Different Match Type

[ Edited ]
Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Jeewan,

 

Its Good idea to create different adgroup for different match type for testing. But there are few complication that you may face. I tried to do so with one of the client in past.


few things that you need to take care is that dont forget to add same keywords with different match type in negative keywords.

For example

Adgroup            Keyword        -ve keyword
Rose Broad        Rose              [Rose]
                                              "Rose"

Rose Phrase      "Rose"           [Rose]

Rose Exact         [Rose]           No -Ve Keyword

 

 

Also Some time You may need to increase bid of Exact match adgroup By 50% or simmiler, to get proper addrank but you will not charge more compair to other adgrops.

 

Wish you all the best for you future Campaign. Happy Testing with adwords.Smiley Happy

Re: Same Keyword - Different Match Type

Explorer ✭ ☆ ☆
# 8
Explorer ✭ ☆ ☆
Dear Praveen

r u sure google will accept [rose] as negative keyword, i think it will say you can't have thia as negative keyword, because you are targetting this keyword.

Re: Same Keyword - Different Match Type

[ Edited ]
Top Contributor
# 9
Top Contributor

Hi Jeewan,

Negative keywords supersede any positive keyword. If you add [rose] as a negative keyword, you will get a message on your positive keyword that it is not getting triggered since you have a negative keyword blocking it. Not the other way around.
Also, with respect to your original question, yes, the CPC ideally should be lower in adgroup B since the Seqrch Query exactly matches your keyword, your ad will be triggered from ad group B. And since it is a more restrictive matchType, we have seen that CPCs are lower for those. But again, this depends totally on your keyword and business category.
About using same keyword in different match types - this is a good idea and you should do this so that you can understand which matchtype for a particular keyword works better for you. About putting them in different adgroups - It is your choice. Both are valid forms of structuring.
I generally put them in the same adgroup and then maybe break this adgroup out only if I see a very huge performance difference between match types (which I have done only once out of about 80-90 accounts)

Hope this Helps!

Cheers,
Shweta

AdWords Top Contributor
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