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SOI Query

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# 1
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How should I bid in order to gain 70% Share of Impressions with my search campaign without sacrificing my CTR?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Rachel N
September 2015

Re: SOI Query

Top Contributor
# 2
Top Contributor

Hi Rachel,

 

First you need to identify  the reason of Search Lost Impression Share. It is basically of two reasons.


--- Search Lost IS (rank):- The percentage of time that your ads weren't shown on the Search Network due to poor Ad Rank in the auction.

Then you can increase the Bids and Improve the QS so that you can improve Search Impression Share.

 

----Search Lost IS (budget) : The percentage of time that your ads weren't shown on the Search Network due to insufficient budget. In This case increasing the bids will not help thus, you need to increase the budget to gain the higher Impression share.

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Rachel N
September 2015

Re: SOI Query

Top Contributor
# 2
Top Contributor

Hi Rachel,

 

First you need to identify  the reason of Search Lost Impression Share. It is basically of two reasons.


--- Search Lost IS (rank):- The percentage of time that your ads weren't shown on the Search Network due to poor Ad Rank in the auction.

Then you can increase the Bids and Improve the QS so that you can improve Search Impression Share.

 

----Search Lost IS (budget) : The percentage of time that your ads weren't shown on the Search Network due to insufficient budget. In This case increasing the bids will not help thus, you need to increase the budget to gain the higher Impression share.

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’