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Running successful adword campaign suddenly stopped giving conversions?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,
I am facing a problem with my adwords campaign since fifteen days. I am running a campaign for my KPO services in Dubai from last two months. From past fifteen days I am not getting any conversions or rather queries. My keywords are having good quality score and are visible on first page in first three ads, wondering where is the problem?

1 Expert replyverified_user
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Accepted by topic author Jhilmil S
December 2016

Running successful adword campaign suddenly stopped giving conversions?

Rising Star
# 2
Rising Star

Hi @Jhilmil S,

 

I would like to suggest you to do a comparative analysis for the last 15 days.

 

Check with Google tag assistant, if the conversion tag is working fine.

 

Compare and analyse:

 

CTR- If getting down then review search query report and add negative keywords.

 

Clicks

Avg. CPC

If these getting down then it might be due to seasonal trend. Analyse the keywords trends with Google Trends

 

Cross check search impressions lost due to budget and search impressions lost due to low ad rank.

Search Lost IS (rank)

Search Lost IS (budget):campaign level only

 

To implement, go to columns tab > modify columns > competitive metrics > add(using double arrows) > apply.

 

 

 


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Running successful adword campaign suddenly stopped giving conversions?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Archit,

 

Should I also change ad copies as same ad copies running since two months?

Running successful adword campaign suddenly stopped giving conversions?

Rising Star
# 4
Rising Star

Well, it is always recommended to have split testing of ad copies and even landing pages(if CTR is good but CR is poor).

So, I would say YES.

Use some strong CTA, offers/promotions, USPs.

 

And if you are still using the standard text ads, switch to the Expanded Text Ads to highlight more about your business and services.


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Running successful adword campaign suddenly stopped giving conversions?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I am using expanded text ad but try to reinvent my ads. Thanks for suggestion.

Running successful adword campaign suddenly stopped giving conversions?

Rising Star
# 6
Rising Star

Please go through this help file.

 

best practices for expanded text ads


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Running successful adword campaign suddenly stopped giving conversions?

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# 7
Visitor ✭ ✭ ✭

I was unable to find Search Lost IS (budget):campaign level only at campaign level.

Running successful adword campaign suddenly stopped giving conversions?

Rising Star
# 8
Rising Star

It will be available on the dashboard where you will have the list of all campaigns, not a particular campaign.


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’