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Rising Clicks but falling CTR

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# 1
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I'm fairly new to Adwords and I'm puzzled that my Clicks are going up but my CTR is going down - seems like a contradiction. My CTR is 3.3%. Any comments would be most welcome. Thanks!

1 Expert replyverified_user

Re: Rising Clicks but falling CTR

Top Contributor
# 2
Top Contributor
Hi Michael,

After some time managing your account, you'll see that there can certainly be all sorts of ebbs and flows to how it is performing.

You may also want to examine the quality of your current traffic and determine if these additional clicks are valuable? Also, on the flip side, examining your search queries may shed some light as well. Adding negative keywords can help eliminate that not so relevant traffic to help your CTR.


Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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