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Retargeting Ads not generating impression on a client account

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

So I called Google Adwords hotline and someone said that your retargeting ad is not getting impression because you do not have any targeting.

 

However, I told her that my targeting is all visitors and the list is currently having more than 100 people tagged for display network. Roughly 160.

 

She said that you need to have placements and topics to show the ads. However, according to my knowledge those are optional. I have targeting set to all visitors and United States. So I should get impressions for the ads. 

 

I checked my billing, whether ads are approved or not. Everything looks fine, what am I missing here?

1 Expert replyverified_user

Retargeting Ads not generating impression on a client account

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

@BALLER M

 

Hi,

 

I feel that the concern here is your audience size i.e. 160. Since your audience size is so small, AdWords system may not be triggering your ads and hence no impressions.

 

I would recommend to go to your remarketing list under display network tab and check the status. You should get some info.

 

Thanks,

Vikas

Retargeting Ads not generating impression on a client account

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi,

 

The audience size is now at 500 and still no ads.

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Accepted by topic author BALLER M
2w

Retargeting Ads not generating impression on a client account

Top Contributor
# 4
Top Contributor

Hike up your bid - give the campaign a kick start and then drop the bid again - this happens more often than you would think. The hike in the budget is a strange way (not!) of getting Google's attention ;-)

Retargeting Ads not generating impression on a client account

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

looks like this did the trick. The retargeting ads are showing again. 

Retargeting Ads not generating impression on a client account

Top Contributor
# 6
Top Contributor

;-)

 

funny how the higher bid seems to wake up the system!