Re: Results with ad pictures inside... 0 leads.. thoughts?
Not knowing the targeting,it is of course difficult to quantify. Targetting obviously have a great bearing.
On the Ads,the I believe the font and alignment in the word WEBSITE in the header need to be fixed,
GIFs are better. Benefits-what makes you special is lacking.
Generally converting in the Display network can be challenging, Experment with different targeting.. Create a transparent version ofthe ad, or a lighter one as a minimum.
CTR in the .2 range is common, you are quite bit shy of that now. Try text ads too. Experiment with various messaging, then integrate into you image ads.