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Replicate Deliveroo search strategy? Change ad content on page 1,2,3 of search results

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi - noticed whilst doing some research that Deliveroo uses a strategy where the ad content changes if you click to page 2 then 3 etc. I noticed that they put a discount offer in the 3rd page but not the previous 2.

How is this strategy executed in Adwords?

 

1 Expert replyverified_user

Replicate Deliveroo search strategy? Change ad content on page 1,2,3 of search results

Top Contributor
# 2
Top Contributor

Hi @Ryan A,

 

I would suggest reviewing Dynamic Search Ads and seeing if it would suffice for your needs. While this is not quite what you want, I do not believe your exact wants can be met with AdWords. 

 

Kind Regards,

 

James

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