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Remarketing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I have a display advertisement and i want to go to remarketing campaign

 how will i understand from my ads that should i go for remarketing

 what is the listings for remarketing?

 

 

1 Expert replyverified_user

Re: Remarketing

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Before you can start showing ads to customers on a remarketing list, you'll need to paste the remarketing tag (small snippet of code) in all pages of your website.You can later find the code in your "Shared library."
Once the tag is published in your website, the next step is to create remarketing lists in AdWords
A remarketing list is a collection of cookies from people who visited your site. If you decide to set up a remarketing campaign, this is the list you'd target your ads to. Creating the list is one of the most important steps in setting up a remarketing campaign. You can start creating lists at anytime, but they'll only start getting visitors after you've placed the remarketing tag on your site.
For more information Go with this link,
https://support.google.com/adwords/answer/2454064

Re: Remarketing

Top Contributor
# 3
Top Contributor

Hello Sri,

 

Before you dig into the technical details of creating remarketing campaign and all, you need to understand what it is and whether it would be an effective way specific to your business to re-target the people which you want.

 

Please note that remarketing is going to show the ads to the same users who have visited your site earlier also and whether it makes sense to target them again or not. And if you feel like it would be a good way, then there are many ways in which you can create custom combination of remarketing lists and based on that, target your users separately showing remarketing ads.

 

In addition to Adwords, remarketing can be used via Google Analytics also, if you are using it. You need to update the privacy policy and make a little change in your Analytics code if you tend to use it.

 

https://support.google.com/analytics/answer/2611268?hl=en&ref_topic=2611283

 

Otherwise, you can create the remarketing tags in Adwords and implement it in your website using Adwords.

 

https://support.google.com/adwords/answer/2454000?hl=en

 

My 2 cents!

Pankaj