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Remarketing

WRD
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# 1
WRD
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Hi

 

We have recently set up a remarketing campaign for a UK based company. We are currently targeting all visitors and have included interest targeting as well. We have set the campaign to target UK only, however, when looking at user locations, the UK isn't listed, and all impressions are coming from abroad (Brazil, Canada, Colombia, etc).

 

Does anyone know why this is happening?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing

[ Edited ]
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# 21
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This question was effectively re-asked and a Google Specialist confirmed that Location Settings will limit a Remarketing List.

https://www.en.adwords-community.com/t5/Tracking-Reporting/Limiting-Remarketing-List-Geographically-...

View solution in original post

Re: Remarketing

Top Contributor
# 2
Top Contributor

Hello;

Re-marketing is a user specific targeting, not a location targeting; Once a user visits your site, the user  is assigned a cookie that triggers your ad (based on the remarketing settings chosen)  when the user visits other sites,  irrespectively to the user's location.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Remarketing

[ Edited ]
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# 3
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The remarketing default list "All visitors" even if it is build using the adwords code it sets the cookie also for organic / refferal visitors. 

 

A better way to obtain smaller segmented lists is to use the google analytics remarketing code.

 

If you had a lot of organic visitors from other locations, they can see your ads in the remarketing campaign IF you did not restrict the remarketing campaign to a specific location.

 

Now :

 

1) You did say that you setup a location restriction in your remarketing campaign BUT did you use the second option in the "Advanced location setting" to restrict only to users in the area not who may search "about your area"

 

2) Are you using remarketing for search or remarketing for display ?

 

3) How can you determine the location of your impressions instead of clicks ? Quote "and all impressions are coming from abroad "

Re: Remarketing

WRD
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# 4
WRD
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Hi Moshe

Thanks for you reply. I have changed the advance location targeting settings to 'people searching in my target location' (before it was 'people in, searching for or viewing pages about my target location') to see if this has any effect.

What are your thoughts on using other targeting options alongside a remarketing list? For example combining a remarketing list with interests, topics or keywords.

Re: Remarketing

WRD
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# 5
WRD
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Hi Adrian

I've just changed the advanced location settings to restrict only to users in the UK. Hopefully this should help!

I'm also using remarketing for display as a campaign type.

To see where the impressions are coming from I used the 'user locations' report in the dimensions tab.

Thanks for your reply

Re: Remarketing

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# 6
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You should create custom lists with rules like "Who visited page 1" , or from analytics you can make a list for all visitors who spent more than 30 seconds on the site. This way you will be targeting people who are at least a little interested in your content .

 

Are you only aiming for leads on this website or are you selling any products followed by a thank you page ?

Re: Remarketing

WRD
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# 7
WRD
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Hi Adrian

Aiming for leads and sales (sofa, sofabeds, beds)

Re: Remarketing

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# 8
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Create  custom lists like this :

 

1) Useful : People who visited "strategic page 1"=list 1

People who visited "strategic page 2"=list 2

 

2 ) Not so useful : All visitors excluded list1 and list2

 

For the campaign aimed at the "not so useful" you can bid less but for the others you can keep a high bid , because they are half way to purchasing.

 

It would be useful to track who completed a simple form to request more data, those are even more useful to remarket to.

Re: Remarketing

Top Contributor
# 9
Top Contributor

Hello again WRD;

I disagree with Adrian on some aspects; I want to go back to some basics of remarketing;

 

The common practice (and the better one - in my view ) is to set a separate remarketing campaign. This way it is easily managed and analyzed.

 

As said; remarketing cookie is assigned to every user visiting your site; Geo targeting though limits the geographic targeting will NOT prevent users who visit your site from an organic search (no matter where they are located) to be assigned a cookie, and see your remarketing ads.

 

So, these   are two separate questions (in terms of campaign strategy):

  1.  Whether you really want to restrict your search campaign to "users in your targeted area"  
  2.  The audiences you want to target in the remarketing campaign.

If the remarketing list is big; I am a great fan of combining remarketing and placements or topics: this way the ad is shown only to those on the list AND visit sites on the placements / topics.

 

Keep in mind that with interests the OR condition apply: users on the remarketing list OR have interests. Using this setting you expand your audiences to users on either groups, while in topics and placements you limit to audiences on BOTH groups. (i.e remarketing AND placements / topics).

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Remarketing

WRD
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# 10
WRD
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Hi both

Thanks for both your replies, both very helpful!