AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.9K members online now
2.9K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Remarketing w/ custom cookies

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

hello advertisers! Smiley Happy 

i have a question in my mind. maybe it's a nonsense, but i need to ask anyway Smiley Very Happy

 

i've set up on my site custom cookies with custom names (eg. nameOfCooke). Do you think there is any way to advertise with Adwords users that have that particular cookie? 

 

I'm saying that because, in my company, we have not standard conversion / funnel rules, and having customized cookies looks like the best option for many things. I was wondering if those custom cookies could be advertised with adwords in some way. 

 

thanks a lot for help!

eugenio

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Eugenio T
June 2017

Remarketing w/ custom cookies

Top Contributor
# 2
Top Contributor

Hi eugenio,

Those cookies are local to your domain. AdWords uses 3rd party cookies for remarketing. You can define remarketing lists in Analytics and use them in AdWords. You should be able to accomplish what you've outlined above through Analytics remarketing lists.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Eugenio T
June 2017

Remarketing w/ custom cookies

Top Contributor
# 2
Top Contributor

Hi eugenio,

Those cookies are local to your domain. AdWords uses 3rd party cookies for remarketing. You can define remarketing lists in Analytics and use them in AdWords. You should be able to accomplish what you've outlined above through Analytics remarketing lists.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Remarketing w/ custom cookies

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

thanks a lot petebardo! that helps a lot Smiley Happy 

eugenio