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Remarketing shopping + text ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I was wondering if this is best practice/if you would advise it.

 

I have a RLSA campaign with a remaketing list which I made in GA. I was wondering if it would make sense to add a remarketing list where the visitors have visited my clients site through a shopping campaign but haven't converted. Would it make sense to target these users on the SERP as well as through a remarketing shopping campaign?

 

Thanks.

1 Expert replyverified_user

Remarketing shopping + text ads

Top Contributor
# 2
Top Contributor

Hi Rosa,

 

Generally, there are no defined rules of what you should be remarketing in terms of re-engaging the users again and making them your customers finally. If you think that creating that kind of list using GA and showcasing them your remarketing ads is going to benefit your own audiences, then ideally you should definitely experiment that.

 

Just ensure that these are the ones who have already visited your site but haven't converted.

 

My 2 cents!

Pankaj

Remarketing shopping + text ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

That's true. I've tried adding it to my campaigns.. The list is based on visitors who have clicked on a shopping ad but have 0 transactions, so that should be pretty bullet proof.

 

Thanks for your input!