I was wondering if it is possible to build different remarketing lists based on different tags? Or is it just allowed to place one general google remarketing tag on your website pages?
For example: Let's say you could not distinguish my URL's properly based on words or ID's and I wanted to created seperate remarketing lists for 2 headings on my website. Could I, instead of using URL based rules, tag a few pages concerning 'dogs' with one tag and form a remarketing list based on that tag. And place another tag on 'cats' pages to build another remarketing list?