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Remarketing Tag > Implemantation

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Dear People,

I've started implementing the Product remarketing tags, could you please share you opinions about the following idea.

You can track products on multiple pages. For exemaple

1. category page (where multiple products are displayed) 
2. Product page (where there is 1 main product and in our case 8 products wich are alike, so multiple products again)
3. Cart/Checkout (here are 1 or more products)

I don't want to loose valuable data of people who are browsing trough categories but don't click on the actual products. So I don't know if it is common practice but I would like to gather data from the category views as well. So for example:

1. Category view
<script type="text/javascript">
var google_tag_params = {
ecomm_prodid:['id1','id2','id3','etc. etc.'],
ecomm_pagetype: 'category',
ecomm_totalvalue: ['value1', 'value2', 'value3', 'etc. etc.'],
};
</script>

2. Product page
<script type="text/javascript">
var google_tag_params = {
ecomm_prodid:['id1','id2','id3','etc. etc.'],
ecomm_pagetype: 'product',
ecomm_totalvalue: ['value1', 'value2', 'value3', 'etc. etc.'],
};
</script>

Where ID1 is the main product and the others are simular related products.

3. Checkout/cart
<script type="text/javascript">
var google_tag_params = {
ecomm_prodid:['id1','id2','id3','etc. etc.'],
ecomm_pagetype: 'cart',
ecomm_totalvalue: totalvalue,
};
</script>

Of course a product in a cart has more value then a product page view and a product page view has more value then a category listing. In the advance tagging options there are 3 parameters for ranking. I think CQS (Customer Quality Score) is the best one to use. It ranks from 1 to 3 (where 1 is most valuable). 

So I thought to give the following parameters:

3 > category view
2 > product page view
1 > product in cart

I'm looking forward to some feedback! Thanks for your time and effort.

1 Expert replyverified_user

Re: Remarketing Tag > Implemantation

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Hello ks v,

You are definitely on the right track. Once you implement dynamic-remarketing code on these three type of pages, Adwords automatically creates separate audience list for these three.

Later you can easily target these list in different remarketing ad groups with the help of specific ads and bid.


-Rohit

Re: Remarketing Tag > Implemantation

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Dear Rohit,

Thanks for your friendly reply ! Is in the category view

ecomm_pagetype: 'category',

The use of product id's allowed ? Or does this conflict?

And again thanks for your comformation, very nice Smiley Wink

Re: Remarketing Tag > Implemantation

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆
Thanks for your compliments!
I will not suggest customizing the code until you are 100% sure about its action.
Can you have a look on the link below. It has nicely demonstrated all points about Dynamic Remarketing Tagging with example.
https://support.google.com/adwords/answer/3103357

-Rohit

Re: Remarketing Tag > Implemantation

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
I've read that page, there is no mention of the use of product id's in the category page. To bad the Tag Assistent has a bug currently (doesn't work with multiple product id's since last update).

As long as we can target on the CQS it is fine.

Re: Remarketing Tag > Implemantation

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Is there someone else reading who might be able to give a decisive answer about the first post ? Thanks for your time!

Re: Remarketing Tag > Implemantation

Google Employee
# 7
Google Employee

You can certainly pass product ids on category pages, however you should be a bit careful about how many you pass (I wouldn't pass more than 3).

 

 

That is because the system only remembers a limited number of products per user regardless of the page type: that means that passing too many product ids on the category page could make the system "forget" about individual products seen previously on product or cart pages, which are more valuable.