3.1K members online now
3.1K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me

Remarketing Google Analytics

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Everyone,


I was wondering if it is necessary to set up a remarketing tag within adwords if I have already adapted my google analytics code to build remarketing lists? In other words: is it sufficient to edit my GA code and link my GA to Adwords to start with remarketing or is it necessary to have some Adwords Remarketing Tag in my websites code?


Kind Regards,



Re: Remarketing Google Analytics

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆


If you have completed all analytics remarketing requirements.

Then you dont really need adwords remarketing tag, infact you can do a lot more with analytics remarketing than adwords remarketing. Like Remarketing based on sources,keywords, products purchased, purchase value and many more.

Hope this helps


Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog