Remarketing Google Analytics
I was wondering if it is necessary to set up a remarketing tag within adwords if I have already adapted my google analytics code to build remarketing lists? In other words: is it sufficient to edit my GA code and link my GA to Adwords to start with remarketing or is it necessary to have some Adwords Remarketing Tag in my websites code?
Re: Remarketing Google Analytics
If you have completed all analytics remarketing requirements.
Then you dont really need adwords remarketing tag, infact you can do a lot more with analytics remarketing than adwords remarketing. Like Remarketing based on sources,keywords, products purchased, purchase value and many more.
Hope this helps