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Remarketing Frequency Capping Expertise?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

I have searched all over for some definitive, thoughtful advice related to frequency capping with remarketing campaigns, and really have not found any.

 

Does anyone know of a good resource that deals with this specific area? 

Regards, Doug
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Accepted by topic author PPCBUILDERS
September 2015

Re: Remarketing Frequency Capping Expertise?

Community Manager
# 2
Community Manager
Hi Doug,

There's not really a resource with recommendations, because it's going to vary for each campaign and business, but here's are two threads where other users weigh in with their thoughts:
(1) https://www.en.adwords-community.com/t5/Improve-results/Frequency-capping-best-practices/td-p/175754
(2) https://www.en.adwords-community.com/t5/Improve-results/What-s-the-advantage-of-using-frequency-capp...

Hope that helps!

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author PPCBUILDERS
September 2015

Re: Remarketing Frequency Capping Expertise?

Community Manager
# 2
Community Manager
Hi Doug,

There's not really a resource with recommendations, because it's going to vary for each campaign and business, but here's are two threads where other users weigh in with their thoughts:
(1) https://www.en.adwords-community.com/t5/Improve-results/Frequency-capping-best-practices/td-p/175754
(2) https://www.en.adwords-community.com/t5/Improve-results/What-s-the-advantage-of-using-frequency-capp...

Hope that helps!

Re: Remarketing Frequency Capping Expertise?

Community Manager
# 3
Community Manager
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