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Remarketing Campaign Cookies

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am starting some basic remarketing campaigns. I am targeting those who have visited my site, added an item to the cart, and left without purchasing. My question is about the cookie/logic for remarketing to those visitors who return to the site, and make a purchase. Since the conversion has been realized - is the cookie deactivated? OR do purchasers continue to see the remarketing ads until the cookie expires (after 30 days for instance)? Any insight greatly appreciated. 

1 Expert replyverified_user

Re: Remarketing Campaign Cookies

Top Contributor
# 2
Top Contributor

Hi Doug,

 

I constructed an extensive post last night regarding remarketing and touched on conversion audience lists.  I believe that this is what you're looking for.  Take a look at the thread here.

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Remarketing Campaign Cookies

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Tom - Thanks for the response and good thread. It was helpful, I learned some things. 

 

But the heart of what I'm trying to get at is this: I don't want to over expose my company to my customers. In other words we have a product that doesn't lend itself to quick consumption. So if someone were to purchase, via a remarketed ad, I wouldn't want to continue serving them remarketing ads. I'm curious if there is a way to remove a purchaser (converter) from a remarketing list upon purchase.  Does that make sense? The simplest way to put it, is I don't want to annoy our customers. 

Marked as Best Answer.
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Accepted by topic author Doug
September 2015

Re: Remarketing Campaign Cookies

Top Contributor
# 4
Top Contributor

Hi Doug,

 

Yes, how you can ensure that you are not serving ads to a converted customer is by setting up a 'purchased' audience and then creating custom combination lists. 

 

You don't remove them from a list, you add them to another list and exclude them.

 

For example:

 

Remarketing Audience List #1 - Customers who bailed during checkout process.

Remarketing Audience List #2 - Customers who have successfully purchased.

 

Your custom combination list to advertise to would be people who are ON list #1 but NOT ON list #2.

 

They key here is to install the List #2 (Completed Purchase) code on the final page of the purchase process so no matter when the purchase is made, the customer will end up on it.  The consumption rate can help you set the duration for the 'Purchased' list.

 

Of course an expired cookie will remove people from the list but you have very little knowledge or contol over that. 

 

Hope this helps!

 

-Tom

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Remarketing Campaign Cookies

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Tom - You rock. Clear and informative. Thanks for the help!

Re: Remarketing Campaign Cookies

Top Contributor
# 6
Top Contributor

No Problem Doug.  Just trying to help where I can.

 

Please come back if you have any further questions.

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Remarketing Campaign Cookies

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hey great post, I was looking for this info for a long time. However this works only if you are using a thank you page and google conversion tracking.

In my case I am using google analytics events and setting them up as goals, how would I be able to prevent my converted users/ users which have filled up a form, to keep seeing my remarketing ads?