Recovery - does it take time, or impressions?
Hi every one:
We are in selling cable internet and home phone business serving US areas only. I just started with adwords three days ago with call only ad. I received around 1000 impression with 8 clicks and 4 calls. Some of folks have asked me to restrict campaign to two to three keywords. I have made changes to adwords based on 1000 impression like restricting keywords and ads.
One more question how about I increase my budget more than 10 times than my actual planned budget and then manually pausing the campaign to receive more calls, as this is new account and not receiving traffic.
Recovery - does it take time, or impressions?[ Edited ]
June 2017 - last edited June 2017
I would say that 2 keywords is a ( bit too) narrow targeting.
As for the budget: AdWords is a system which "prefers" a steady state once optimized. I would not make frequent changes (e.g. Pause / enable). It could cause the system performance to diverge. If you wish to lower traffic for a while, lower the budget, or use campaign scheduling, then set a pause and re-activated dates, in advance.
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