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Recommended length for "description" in PLAs?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In the product listing ads data feed, is there a recommended best practice for description length? I see articles saying the description can be 500-1000 characters long, however on the google shopping results page (this is the only place the descrpition is shown today?) it seems to cut of the description at ~145 characters even if there is plenty of white space available. Is keeping below ~145 advised?

Re: Recommended length for "description" in PLAs?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Yes, keep it under 145 characters because that's what Google is going to display.